Custom Crystals wins coveted Theo Paphitis #SBS status

New Small Business gets a re-tweet from Theo Paphitis

Custom-Crystals-1Custom Crystals specialise in adding sparkle to baby shoes and girls trainers. We only use Swarovski Crystals and each crystal is added individually with love and care” Lindsay Ryan, a Swindon based full time working mother of two, has started up a new small business custom crystallising baby and children’s shoes along with custom orders for adult shoes.

One week after the start-up of the business she won a sought after Twitter re-tweet from Dragon’s Den star Theo Paphitis and her feet have not touched the ground since, she is now a member of the exclusive Small Business Sunday (SBS) group.

The #SBS event is run by Theo Paphitis every Sunday evening. Small businesses must tweet him between the hours of 17:00 and 19:30 and he then chooses 6 to RT that evening. Around 21:30 that evening Lindsay could not believe her eyes when she saw the re-tweet from Theo “@TheoPaphitis #SBS ok Theo pink & sparkly thoughts girl and ladies trainers & baby shoes Swarovski crystals pink sparkly”

Lindsay said “To be chosen one week after setting up the business was an amazing feeling and rather overwhelming. Especially when some people have been trying for months. I have since found out that there were 1747 tweets to Theo for #SBS that evening which makes it even more special to be chosen for the award.”

Lindsay won the award in the penultimate week for invitation to the inaugural SBS winner’s event at Edgbaston on March 30th. Theo will be giving a short talk and then open up for a question and answer session to allow other winners to learn and gain information to help move forward their small business and to help spread the Dragon’s word for the SBS movement.


Lindsay’s website is

Twitter: @Lins1969

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